{"id":1647,"date":"2026-08-05T07:02:00","date_gmt":"2026-08-05T07:02:00","guid":{"rendered":"https:\/\/betway.co.com\/insider\/?p=1647"},"modified":"2026-08-05T07:17:25","modified_gmt":"2026-08-05T07:17:25","slug":"betway-becomes-principal-partner-and-exclusive-global-betting-partner-of-manchester-united","status":"publish","type":"post","link":"https:\/\/www.betway.co.bw\/insider\/betway-becomes-principal-partner-and-exclusive-global-betting-partner-of-manchester-united\/","title":{"rendered":"Betway Becomes Principal Partner and Exclusive Global Betting Partner of Manchester United"},"content":{"rendered":"<p>Leading global online betting and gaming brand Betway has today announced\u00a0a multi-year partnership to become the Principal Partner and Exclusive Global Betting Partner of <a href=\"https:\/\/www.betway.co.bw\/sport\/soccer\/highlights?selectedLeagues=international-clubs_uefa-champions-league\" target=\"_blank\" rel=\"noopener\">Manchester United<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>The agreement, which begins with the 2026\/27 season, represents Betway\u2019s biggest partnership to date. Manchester United join Betway\u2019s market-leading sports sponsorship portfolio, which includes deals across top-flight football, F1, international rugby union, cricket, basketball and tennis.<\/p>\n<p>&nbsp;<\/p>\n<p>The deal will see the Betway logo appear on the training kits of Manchester United\u2019s men\u2019s and women\u2019s teams. The brand will also feature prominently on matchdays at Old Trafford and the Progress with Unity Stadium. Additionally, supporters will have more opportunities to connect with the club through exclusive competitions and once-in-a-lifetime experiences.<\/p>\n<p>&nbsp;<\/p>\n<p>Betway are committed to providing an enjoyable and safe gaming experience and, as part of this partnership, will offer comprehensive safer gambling resources to Manchester United players, staff and fans, including training and guidance on responsible gambling and betting integrity.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Neal Menashe, Chief Executive Officer of Super Group \u2013 the holding company for Betway \u2013 commented:<\/strong> \u201cWe are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world\u2019s biggest football clubs. Manchester United\u2019s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u201cThe Premier League is the world\u2019s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We\u2019re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football\u2019s top-flight.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marc Armstrong, Chief Business Officer at Manchester United, said:<\/strong> &#8220;We are delighted to welcome Betway as our Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cBetway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Betway x Manchester United &#8211; New Principal Partner of Man United<\/h3>\n<p>Betway is the proud to be the new Principal Partner of <a href=\"https:\/\/www.betway.co.bw\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.betway.co.za\/\">Manchester United<\/a>. See how you can get closer to the game with the Principal Partner of Man United.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/https:\/\/betway.co.com\/insider\/bayern-v-psg-uefa-champions-league-thriller-awaits\/:%20https:\/\/www.betway.co.bw\/?register=1&amp;btag=P58927-PR38880-CM119050-TS2119808&amp;utm_source=SEOblog&amp;utm_medium=content&amp;utm_campaign=BTW_BW_BR_SP_GIF_Welcome_Pack&amp;utm_content=BWA_BW_Welcome_Pack\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1648 size-full\" src=\"https:\/\/betway.co.com\/insider\/wp-content\/uploads\/2026\/08\/720x480_BTW_ZM_MUN_ManUnited_SponsAnnoun.gif\" alt=\"\" width=\"728\" height=\"485\" \/><\/a><\/p>\n<div><\/div>\n<p>&nbsp;<\/p>\n<h3>Join our Telegram Channel<\/h3>\n<p>Get way more with Betway. Enjoy the thrill of sports betting, casino games, and more. Join our community for tips, bonuses, and exciting offers. #BetwaySquad<\/p>\n<h3><a href=\"https:\/\/t.me\/OfficialBetwayBotswana\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.betway.co.za\/medialibraries\/betway.co.za\/Affiliates-Media\/Telegram_Banner_EN_300x250.png\" alt=\"\" width=\"300\" height=\"250\" \/><\/a><\/h3>\n<p>For all the latest sports news, betting tips and promotions follow\u00a0<strong>Betway<\/strong>\u00a0on\u00a0<a href=\"https:\/\/www.facebook.com\/betwaybotswana\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/BetwayBW\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/t.me\/OfficialBetwayBotswana\">Telegram<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/betwaybotswana\/\">Instagram<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCcxfsI6thcyaP8miLf87BxA?\">Youtube<\/a>. Download the\u00a0<a href=\"https:\/\/www.betway.co.bw\/betway-app\">Betway app<\/a>\u00a0to bet on the go!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading global online betting and gaming brand Betway has today announced\u00a0a multi-year partnership to become the Principal Partner and Exclusive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11,16,7,8],"tags":[],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-hero","category-premier-league","category-soccer","category-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betway Becomes Principal Partner and Exclusive Global Betting Partner of Manchester United - Betway Botswana Blog<\/title>\n<meta name=\"description\" content=\"Leading global online betting and gaming brand Betway has today announced a multi-year partnership to become the Principal Partner and Exclusive Global Betting Partner of Manchester United.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betway.co.bw\/insider\/betway-becomes-principal-partner-and-exclusive-global-betting-partner-of-manchester-united\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betway Becomes Principal Partner and Exclusive Global Betting Partner of Manchester United - 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